Following the Starbucks Ready Bag, the 'Dunkin Folding Box' Craze... "Sold Out on the First Day of Pre-Orders"

Pre-Orders End Early Due to Overwhelming Demand... App Crashes
"Folding Boxes to Be Resold at Offline Promotion on the 31st"

[Asia Economy Reporter Choi Saeng-hye] Following Starbucks and Hollys Coffee, a limited edition goods frenzy has erupted at Dunkin as well. On the 27th, Dunkin started pre-orders for 'Nordisk' as a customer event, and it sold out within half a day, proving its hot popularity.

Dunkin held an event from that day until the 30th where customers could purchase the Nordisk folding box through pre-orders, but due to the rush of reservations, the stock was depleted early and pre-orders were ended. Through the Happy App, customers could buy a coupon priced at 18,900 KRW discounted to 16,900 KRW, and receive a 10,000 KRW exchange voucher along with the Nordisk folding box.

Nordisk is a Danish outdoor brand loved for over 100 years. It produces and sells camping gear such as tents, sleeping bags, and mats using eco-friendly materials. With its design and convenience, it is popular among camping enthusiasts. The folding box is ivory-colored with a wood-feel top panel attached, making it a versatile box. When not in use, it can be folded for storage, offering excellent space efficiency.

Since the morning, pre-orders have surged, causing even the Happy Order app to experience connection interruptions. A Dunkin official stated, "Pre-orders are ending today due to stock depletion, but we plan to offer another chance to purchase the folding box through an offline store promotion starting on the 31st."

The strong popularity of limited edition goods has also been proven at franchise coffee shops. Starbucks Korea’s recently launched limited edition 'Summer Ready Bag' through an e-frequency event caused early sell-outs at each store. Hollys Coffee’s multi folding cart, introduced as a limited edition summer promotion product, also sold out early due to high consumer demand.

This content was produced with the assistance of AI translation services.