Kolon FnC Eulji Darak, Seoldongju Exhibition Opens

[Asia Economy Reporter Yujin Cho] Kolon Industries FnC Division (hereinafter Kolon FnC), which operates the multi-flagship store Eulji Darak, has launched an art project and presents the first collaboration, the ‘Seol Dongju Exhibition’ with illustrator Seol Dongju.

Opened in January this year, Eulji Darak was planned as a space that goes beyond being a Kolon FnC brand experience area to transform into a place that can blend into the local community of Euljiro.

The first collaboration partner, artist Seol Dongju, is famous as a ‘city trekking illustrator’ who records and collects various urban scenes through pen drawings and photography. Earlier this year, he published a book titled ‘Euljiro Collection,’ which compiled interviews with people living and working there through text and photos.

The first art collaboration project, the Seol Dongju Exhibition, is themed ‘Euljiro 0佳; Beautiful People of Euljiro.’ It captures the scenes of printing shop and ironworks workers who have lived in Euljiro for decades meeting and living alongside young people of Hipjiro through pen drawing illustrations.

The exhibition features a total of 26 illustrations, decorating the front glass of the Eulji Darak building as well as filling the second-floor space. In particular, the layering of illustrations in the attic-concept space adds a playful sense of spatial depth.

To commemorate the project opening, 13 types of collaboration goods such as illustrated maps showing various parts of Euljiro, postcards, mugs, and tumblers are being sold.

A representative from the Eulji Darak TF stated, “We want to create content that reflects the real lives of people living in Euljiro, not just the trendy Hipjiro image. Through collaboration with artist Seol Dongju, we plan to add culture to Eulji Darak and offer richer content to our customers.”

This content was produced with the assistance of AI translation services.