Nepa Establishes Integrated Social Contribution Channel 'NepStory'

[Asia Economy Reporter Yujin Cho] Outdoor brand NEPA announced on the 27th that it has established an integrated platform called 'NEPA Story' that consolidates its social contribution activities in one place.

Based on the concept of 'Wear the Tomorrow,' various social contribution stories of NEPA will be introduced through Facebook and Instagram channels.

NEPA Story is composed of three main categories. 'Warm Tomorrow' gifts NEPA's padding jackets to heroes of good deeds enduring the winter cold each year. 'Clean Tomorrow' promotes eco-friendly activities by using umbrella covers made from reusable leftover waterproof fabric during the summer monsoon season. 'Healthy Tomorrow' conveys the message of living healthily and stylishly through supporting outdoor activities, which is the core identity of the NEPA brand.

NEPA's eco-friendly project, the Raintree Campaign, plans to encourage consumer participation by producing special Raintree goods containing tumblers, eco-bags, and other items that help reduce disposable product use during the monsoon season when umbrella use is highest.

The 'special tree that grows when it rains,' symbolizing the Raintree Campaign, will be installed on rainy days at a total of 14 locations, including the National Museum of Korea, Seoul Museum of History, Seongsu-dong Urban Source, Daegu Billyworks, Cheil Worldwide, Ulsan Korea National Oil Corporation, S-OIL, SK Chemicals, SK Gas, and five NEPA direct stores.

NEPA CEO Seonhyo Lee said, "Our goal is to spread messages through mid- to long-term social contribution activities rather than one-off campaigns and to create projects involving various companies and consumers together."

This content was produced with the assistance of AI translation services.