This Summer's Beer Battle Stirring Women's Hearts... Terra's Gong Yoo vs Cloud's Park Seo-joon

[Asia Economy Reporter Lee Seon-ae] The beer industry is bustling with efforts to target the summer peak season market. Fierce competition is underway with refreshing advertisements suited for summer.

According to industry sources on the 25th, HiteJinro has newly launched a TV commercial for Terra to strengthen its summer market strategy.

To capture the summer peak season market, HiteJinro previously delivered the refreshing sensation of real carbonation dynamically and vividly through an advertisement visualizing real carbonation particles created with advanced 3D computer graphics as a massive tornado. Building on that momentum, this new commercial maximizes Terra’s clean refreshment made with 100% powerful real carbonation by adding speed and excitement that match the unique passion and vitality of summer under the slogan "This taste is a clean lager." The ad aims to convey "Terra’s clean refreshment that will blow away the worst heatwave ever" with spectacular visuals such as the real carbonation Big Bang.

In particular, the ad’s appeal is enhanced by Gong Yoo’s transformation into a tough and charismatic clean refreshment man, a look never seen before. Gong Yoo said, "A great commercial has come out that will mark the peak of Terra’s popularity," adding, "It has a new feeling different from previous ads and is perfect for summer."

The commercial begins on a bright summer day with a real carbonation image rapidly descending from the sky. Gong Yoo, whose collar flutters in the wind caused by the real carbonation, snatches a Terra bottle and starts drinking. At that moment, the real carbonation falling from the sky touches the bottle, triggering a massive clean Big Bang. The ad ends with Gong Yoo drinking Terra filled with real carbonation with charisma, feeling the clean refreshment.

Oh Seong-taek, Executive Director of Marketing at HiteJinro, said, "We prepared a powerful and dynamic Terra commercial so that people can feel the intense clean refreshment during the historically severe heatwave predicted for summer 2020," adding, "We plan to carry out aggressive peak season marketing to become the unrivaled beer brand in the market."

Lotte Chilsung Beverage is aggressively targeting the summer market with a new commercial for 'Cloud Saeng (生) Draft' featuring Park Seo-joon.

The ad visually contrasts the product image with the dynamic swirling motion of beer to convey the refreshing and fresh characteristics of 'Cloud Saeng (生) Draft.'

Additionally, the product model Park Seo-joon emphasizes the ultra-freshness of the ultra-fresh lager 'Cloud Saeng (生) Draft' with the phrase "Super fresh." A Lotte Chilsung Beverage official explained, "This commercial focuses on conveying the features of 'Cloud Saeng (生) Draft.'"

This content was produced with the assistance of AI translation services.