GS Fresh Mall Wins Grand Prize in Online Fresh Market Category at '2020 Korea Consumer Awards'

Cha Eun-cheol, Head of GS Fresh Mall Division (right), is receiving the 2020 Korea Consumer Award for the Online Fresh Market category at the Plaza Hotel on the 23rd. (Photo by GS Retail)

[Asia Economy Reporter Seungjin Lee] GS Retail announced on the 24th that its online grocery shopping mall GS Fresh Mall has won the Grand Prize in the Online Fresh Market category at the ‘2020 Korea Consumer Awards’.

GS Retail explained that GS Fresh Mall received high evaluations for its customer-optimized services, differentiated product offerings, and online lowest-price delivery services, earning the honor of winning the grand prize.

Under the slogan ‘Korea’s No.1 Online Mall,’ GS Fresh Mall has been providing customer-tailored benefits using big data. With the introduction of 100% recyclable packaging materials and customer-optimized services such as same-day, dawn, and 24-hour late-night delivery of freshly ordered products, the number of visitors in the first half of this year increased by 71% compared to the previous year, and new customer registrations grew by 112%.

Representative differentiated products such as the home meal kit brand ‘Simply Cook’ and ‘Uwolhanwoo,’ raised at GS Retail’s designated farms, continue to receive customers’ love. The meal kit ‘Simply Cook’ maximizes freshness by producing after orders placed before 10 PM and delivering to the customer’s doorstep the next day, allowing anyone to easily enjoy chef-prepared dishes in just 15 minutes.

‘Uwolhanwoo’ features reasonable prices for high-quality Korean beef through designated farm breeding and a one-stop operation covering the entire process from slaughter to processing without a separate auction process, which leads to continuous customer purchases.

To celebrate winning the ‘2020 Korea Consumer Awards,’ GS Fresh Mall is holding a gratitude discount event until the 28th. Customers paying between 50,000 and 100,000 KRW will receive gifts, enjoy discounts up to 50%, and special super-discount events such as a 20% double discount from 5 PM on the 25th to midnight on the 26th have been prepared to provide tangible benefits to customers.

Cha Eun-cheol, head of GS Fresh Mall division, said, “It is an immense honor to receive the Korea Consumer Award following last year’s Presidential Award at the Korea Brand Awards hosted by the Ministry of Trade, Industry and Energy, thanks to continuous differentiated products and customer-optimized services,” and added, “We will carry out various activities to become the most convenient and reasonably priced online grocery shopping mall offering differentiated products to customers.”

This content was produced with the assistance of AI translation services.