Hankook Tire Launches 'MLB Ad' Campaign Featuring LA Dodgers' Kershaw
Hankook Tire Major League Advertising Campaign (Photo by Hankook Tire & Technology)
View original image[Asia Economy Reporter Kim Ji-hee] Hankook Tire & Technology announced on the 23rd that it will launch a new advertising series campaign titled "Never Halfway," inspired by the passion and spirit of challenge of MLB players and fans, in line with the opening of the 2020 Major League Baseball (MLB) season.
Since signing an official sponsorship contract with MLB in 2018, Hankook Tire has been engaged in various activities including advertisements, promotions, and events.
This new campaign consists of two commercials centered around Clayton Kershaw of the LA Dodgers, regarded as one of the top pitchers in MLB. Through videos that alternate between thrilling moments created by MLB players and fans and the dynamic performance of Hankook Tire products, the campaign aims to convey the passion and spirit of challenge shared by Hankook Tire and MLB.
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Meanwhile, in addition to MLB, Hankook Tire has signed marketing sponsorships with popular global sports leagues and teams such as Spain's La Liga "Real Madrid," Italy's Serie A "S.S.C. Napoli," and the "UEFA Europa League," carrying out various activities.
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