Lotte Duty Free, Donates Proceeds from 'Special Donation' Advertising Costume Sales

[Asia Economy Reporter Cha Min-young] Lotte Duty Free announced on the 23rd that it will donate the proceeds from the donation and sale of costumes used in advertising shoots to medical staff dedicated to the frontlines of the novel coronavirus infection (COVID-19) and to marginalized neighbors suffering from difficulties due to COVID-19.

On the 22nd, Lotte Duty Free held the event "Beautiful Wednesday with Lotte Duty Free! Special Donation!" at the Beautiful Store Anguk branch located in Jongno-gu, Seoul, where about 1,800 costumes and accessories used in advertisements were sold.

Lotte Duty Free plans to donate part of the sales proceeds to the Daegu Medical Association to support COVID-19 medical staff. The remaining proceeds will be used for the Beautiful Store's "Beautiful Hope Sharing" project, which supports housing, living expenses, and medical expenses for marginalized neighbors.

To prevent the spread of COVID-19, Lotte Duty Free limited the number of entrants by time slot. All customers were admitted after wearing masks, hand sanitizing, and temperature checks. About 20 Lotte Duty Free employees participated as volunteers on the day of the event, assisting with costume sales, customer temperature checks, and store disinfection.

Lee Sang-jin, Head of Marketing at Lotte Duty Free, said, "It is meaningful to be able to offer even a small help to the medical staff responsible for the frontlines of COVID-19 through this donation event," and added, "Although the entire duty-free industry is in a slump due to the prolonged COVID-19 situation, we will continue to strive to maintain corporate social responsibility and win-win cooperation."

This content was produced with the assistance of AI translation services.