7th Anniversary of 'LG Gram'... 'Gram Goods' Giveaway

LG Electronics Collaborates with 3 Brands to Produce Goods
Released Every 17 Days Until September... Provided to Buyers

[Asia Economy Reporter Han Jinju] LG Electronics is celebrating the 7th anniversary of the launch of its ultra-lightweight laptop 'LG Gram' by producing and giving away branded merchandise.

On the 23rd, LG Electronics announced that under the theme 'Monthly Gram,' from July to September, on the 17th of each month, it will reveal LG Gram goods created in collaboration with three brands on its official website and provide them to purchasers.

In July, fashion items such as backpacks and glasses were introduced in collaboration with RAWROW, and in August and September, LG Gram goods created in partnership with new brands will be additionally unveiled.

During the event period, LG Electronics will give LG Gram goods to customers who purchase LG Gram and to existing LG laptop users who win the event. The proceeds from selling LG Gram goods through crowdfunding will be fully donated to IT underprivileged groups.

Starting with the 13-inch LG Gram in 2014, LG Electronics has led the era of ultra-lightweight laptops that are light and thin while gradually increasing screen sizes. The 14-, 15-, and 17-inch LG Gram models were recognized as the lightest laptops in the world at the time of their release and were listed in the Guinness World Records.

According to market research firm IDC, the proportion of large-screen laptops with 15 inches or more, which accounted for about half of domestic laptop sales in 2015, has grown significantly since the launch of the 'LG Gram 15' in 2016, surpassing 70% last year. When the 'LG Gram 17' was first released in 2019, domestic sales of laptops with 17 inches or larger increased more than fivefold compared to the previous year. Among domestic consumers, preference for laptops with screens 15 inches or larger is high. As of the first half of this year, the sales proportion of laptops with 15 inches or more has doubled compared to 2016, reaching 76%.

LG Electronics stated, "Due to the spread of COVID-19 this year, demand for telecommuting and online classes has increased, further boosting the popularity of LG Gram, which has the strengths of being ultra-lightweight and having a large screen."

This content was produced with the assistance of AI translation services.