MINI Hosts First 'JCW Owners Track Day' of the Year

[Asia Economy Reporter Kiho Sung] Premium compact car brand MINI Korea announced on the 22nd that it will hold the first ‘MINI JCW Owners Track Day’ of the year on the 8th of next month at the MINI Driving Center located in Yeongjongdo.

This event, aimed at MINI JCW owners, is designed to allow customers to drive their own JCW vehicles on the track and fully experience the powerful performance of high-output vehicles that cannot be felt in the city. MINI Korea plans to strengthen JCW customer loyalty through this event.

A total of 60 teams of MINI JCW owners will be invited to this event, which will feature three driving programs: high-speed driving, drifting, and reverse turns and maneuvering.

For the track program, customers will drive the Driving Center track with their own JCW vehicles, while the drifting, reverse turn, and maneuvering programs will be experienced using Driving Center vehicles. The customers’ driving on the track will be recorded with GoPro footage and delivered to them after the event.

Additionally, various attractions will be provided, including MINI JCW T-shirt customizing where participants can create T-shirts with their desired designs, MINI JCW Taxi where customers can experience dynamic driving on the track by riding in a MINI JCW driven by a professional instructor, and a gymkhana driving program for companions. Participants will receive various souvenirs, including a MINI JCW ball cap.

This content was produced with the assistance of AI translation services.