[Travel·Leisure News] Everland, Firefly Experience on a Midsummer Night

[Asia Economy Reporter Yongjun Cho] ◇The Ministry of Culture, Sports and Tourism is conducting a 'COVID-19 Overcome Domestic Travel Early Reservation Discount Support Product Contest' for travel agencies nationwide, organized by the Korea Association of Travel Agents, until August 10. This contest project was prepared to support the travel industry, which has been severely impacted by COVID-19, and to provide exhausted citizens with an opportunity to recover by traveling in a safe environment. Through the contest, excellent domestic travel products (autumn travel products for trips from September to November) will be selected.

◇The Korea Tourism Organization is holding a public voting event for virtual reality travel videos. This event targets a total of 20 videos that advanced to the finals after screening from submissions to the 'Stay-at-Home Max Level Challenge! Virtual Reality Travel Video Contest' held in June. The voting runs until the 31st, and through voting, one team will be awarded the Grand Prize (prize money of 1 million KRW), three teams the Excellence Prize (prize money of 500,000 KRW), and five teams the Encouragement Prize (prize money of 100,000 KRW). Participants can select and vote for three videos out of the 20 entries.

◇Everland is conducting the 'Midsummer Night Firefly Experience,' ideal for enjoying at night, every evening until August 30. Visitors can observe the beautiful sight of about 10,000 fireflies, an indicator insect of a clean environment rarely seen in the city, sparkling right before their eyes every night. It is not just a simple exhibition. Visitors can experience the traditional study method of reading letters by firefly light (Hyeongseoljigong, 螢雪之功) and learn about the principles of how fireflies emit light. The event takes place every night from 6:00 PM to 8:30 PM on the first floor of the China Moon Restaurant next to the Four Seasons Garden, and anyone can participate for free on a first-come, first-served basis.

◇High1 Resort is running the 'High1×Rambler Five Mountains' event together with Rambler, a global outdoor activity tracking app, until August 31. Only Rambler users who complete all five mountains near High1 Resort (Manhangjae, Hambaksan, Dumundongjae, Jijangsan, Baegunsan Macheonbong) can participate. Through a draw, prizes including High1 condo vouchers worth approximately 400,000 KRW and three Grand Hotel vouchers will be awarded. Those wishing to participate can join the event by simply running the Rambler app and recording their climb before ascending the five mountains near High1 Resort. The GPS-based app will automatically verify the activity for event participation.

◇KORAIL has launched a new free travel pass called 'Naeillo Second Story' with no age restrictions and expanded train usage to include KTX seats. This is in line with the recent trend of individual travel. An 'ADULT (general)' pass with no age limit has been newly established and is sold year-round for all citizens.

Depending on the usage period, 'Consecutive 7-Day Pass' and 'Selective 3-Day Pass' are available. The 'Consecutive 7-Day Pass' allows free use for one week from the start date of travel, while the 'Selective 3-Day Pass' allows use on any three days within a 7-day validity period. Prices for the general category are 110,000 KRW for the 7-day pass and 100,000 KRW for the 3-day pass, and for those aged 25 and under, 60,000 KRW for the 7-day pass and 50,000 KRW for the 3-day pass.

◇KORAIL Tourism Development is recruiting for the 'Gyeongbuk Cultural Tour HI-STORY Treasure Expedition.' The HI-STORY Treasure Expedition is hosted by Gyeongbuk Province and the Gyeongbuk Cultural Tourism Organization and operated by KORAIL Tourism Development. It promotes HI-STORY travel products by providing new concept experiential content that combines travel and missions using the three major cultural areas of Gyeongbuk.

◇Hana Tour received the Customer Centered Management (CCM) certification for the fifth consecutive time at the '2020 First Half Consumer-Centered Management (CCM) Certification Ceremony' held on the 17th.

The CCM certification system evaluates whether a company organizes all its activities from the consumer's perspective and continuously improves related management activities. Hana Tour was the first travel company to obtain CCM certification in 2012 and has since earned the honor of certification five consecutive times in 2014, 2016, 2018, and this year.

This content was produced with the assistance of AI translation services.