Emart Sells 'Chilled Watermelon' at 8 Major Vacation Spot Stores

Emart announced on the 22nd that it will sell refrigerated watermelons at eight stores located in major vacation spots nationwide, including Haeundae, Sokcho, and Yeosu, to coincide with the summer holiday season. (Photo by Emart)

[Asia Economy Reporter Seungjin Lee] Emart is gearing up for the peak summer vacation season.

On the 22nd, Emart announced that it will sell refrigerated watermelons at eight stores located in major domestic vacation spots such as Haeundae, Sokcho, and Yeosu. Emart anticipates high domestic vacation demand due to the impact of the novel coronavirus (COVID-19) and has enhanced customer convenience by selling refrigerated watermelons at key vacation area stores.

Reflecting the characteristic that many customers eat watermelons immediately after purchase at vacation spots, Emart has moved away from the traditional room temperature display and maintained the watermelons at the optimal temperature of 10℃. Watermelons in the store maintain a temperature around 10℃ for up to 20 hours after shipment.

The refrigerated watermelons are placed in specially made large cooler bags that can hold about 60 watermelons. They are stored at 5℃ for two days at Emart’s Fresh Center and then delivered to stores still inside the cooler bags. The stores selling refrigerated watermelons include a total of eight locations: Haeundae, Gangneung, Sokcho, Donghae, Mokpo, Yeosu, Pyeongtaek, and Seongsu.

Additionally, from the 23rd to the 29th, Emart has prepared various events featuring camping-related foods, which have become a major trend for this summer’s vacations. Essential camping items like pork belly and pork neck will be sold at up to 30% discount when using event cards.

Six types of direct-fire container ready meals, which can be cooked and eaten directly in the container without needing a separate pot, will also be sold at a 10% discount. Furthermore, when purchasing both alcoholic beverages and snacks together, snacks will be discounted by up to 30%.

Choi Hoonhak, Emart’s Marketing Executive Director, said, “We expect an increase in domestic vacation demand this summer and have implemented refrigerated watermelon sales to enhance customer convenience. We plan to hold more diverse events during the vacation period so that customers can enjoy a cool and refreshing summer holiday.”

This content was produced with the assistance of AI translation services.