Letter from No Tae-moon Ahead of August Unpacked Event: "Responding with Innovation, Collaboration, and Agility" (Comprehensive)

President No Tae-moon Defines Current State as 'Next Normal' Post-Pandemic
"We Have Reflected on Proposing New Communication, Connection Experiences, and Work Methods"
"We Will Approach the Vision of Mobile Experience Innovation with Five New Products"
Introducing Three Principles: Meaningful Innovation, Openness and Collaboration, Operational Agility

Noh Tae-moon, President of Samsung Electronics Wireless Business Division (Photo by Samsung Electronics Newsroom)

[Asia Economy Reporter Han Jinju] "In the next normal era, more daring innovations with personalized and secure technology will be chosen. We will make our lives more convenient through meaningful innovation, collaboration, and agility."

No Tae-moon, President of Samsung Electronics' Wireless Business Division, defined the rapidly changing situation after the global pandemic as the "next normal" and revealed his response strategy accordingly. He emphasized the special significance of the August Unpacked event amid the spread of the coronavirus disease (COVID-19). On the 21st, in a contribution to Samsung Newsroom, President No said, "On August 5th, at 'Galaxy Unpacked,' we will take a step closer to the vision of innovating the mobile experience with five new products." This is his second contribution since being appointed head of the Wireless Business Division in January.

Emphasizing the Three Principles of the 'Next Normal' Ahead of August 5th Unpacked

President No identified three principles to prepare for the next normal era: ▲meaningful innovation ▲openness and collaboration ▲operational agility. As the role of technology becomes more important, he emphasized continuing "mobile innovation" through cooperation with global companies and efficient work processes. He stated, "Samsung Electronics has improved and introduced technologies essential for the new lifestyle, including enhancing video call experiences and supporting safe work performance," adding, "We will continuously introduce new innovative products like foldable phones and release a diverse lineup of Galaxy 5G products so that more people can enjoy the 5G experience."

President No mentioned examples of collaboration with global companies, saying, "We are stronger together than alone. Over the past few months, I have deeply felt the importance of collaboration more than ever." In fact, Samsung Electronics expanded convenience in video calls and foldables through cooperation with Google, and through a partnership with Microsoft, enabled real-time sharing of messages, photos, and schedules between Galaxy phones and Windows PCs. He added, "Our collaboration with Microsoft will also expand into the Xbox gaming field."

Five New Products Including Galaxy Note20 and Fold2 Unveiled

President No's contribution on this day draws attention as it foreshadows the huge success of the August 5th Unpacked event. Samsung Electronics will hold an unprecedented online Unpacked event to unveil five new products: Galaxy Note20, Galaxy Fold2, Galaxy Z Flip 5G, Galaxy Buds Live, and Galaxy Watch3. President No explained, "These new products are the result of agile responses, and we maximized operational agility to provide products optimized for various consumer needs such as work, leisure, and multitasking."

Unpacked teaser video of Galaxy Fold 2 released on Samsung Mobile's Twitter on the 19th (local time)

This Unpacked event marks the first stage where Galaxy Note20 and Fold2 debut simultaneously. The Galaxy Note20 will be released in two models?a 6.7-inch standard model and a 6.9-inch Ultra model?with an improved S Pen and enhanced camera specifications compared to its predecessor. The Galaxy Fold2, with a larger screen, is expected to feature a 7.7-inch main display, a 6.23-inch cover display, and a triple camera setup. The upgraded Galaxy Z Flip 5G version is also attracting attention. The wireless earbuds 'Galaxy Buds Live' come equipped with active noise-canceling functionality to compete directly with AirPods Pro, and the Galaxy Watch3, which adds electrocardiogram and blood pressure measurement features, is also in the spotlight.

Despite the unprecedented crisis of COVID-19, Samsung Electronics posted solid results in the second quarter. The IM (IT & Mobile) division's sales reached 25 trillion won, and operating profit is estimated at around 1.7 trillion won, surpassing the 1.56 trillion won recorded in the second quarter of last year. Samsung expects that if the 'Galaxy 5 siblings' perform well in the global market at the August Unpacked event, the company's performance in the second half of the year will gain further momentum.

This content was produced with the assistance of AI translation services.