"The Most Popular Top Efficiency Appliance is the Refrigerator"

Electroland, Analysis from March 23 to July 14
Refrigerator Sales Volume Increased by 48% Year-on-Year

[Asia Economy Reporter Cha Min-young] At Electron Land, refrigerator sales showed the highest growth rate since the implementation of the Top Efficiency Home Appliance Rebate Program this year.

According to Electron Land on the 21st, from March 23, when the Top Efficiency Home Appliance Rebate Program began, to July 14, refrigerator sales among rebate-eligible appliances increased by 48% compared to the same period last year. Dehumidifiers rose by 36%, rice cookers by 31%, vacuum cleaners by 21%, washing machines by 17%, TVs by 15%, kimchi refrigerators by 7%, and water purifiers by 2%, showing an overall increase in sales.

It is estimated that the increase in sales of food-related appliances such as refrigerators and rice cookers is due to more time spent at home because of the COVID-19 pandemic and more customers stocking up on ingredients in advance. Products that help maintain a comfortable indoor environment, such as dehumidifiers and vacuum cleaners, as well as appliances that reduce household labor burdens like washing machines, also saw increased demand.

On the other hand, air purifier sales decreased this year as fine dust levels significantly dropped. Air conditioner sales also declined compared to the same period. However, air conditioner sales rebounded starting last month, the summer season, increasing by 12% from June 1 to July 14 compared to the previous year.

Demand for clothes dryers also increased. Clothes dryers were added to the Top Efficiency Home Appliance Rebate Program on the 6th. Sales in the following 9 days increased by 12% compared to the 9 days before the item was designated.

An Electron Land official said, “Among the products eligible for the Top Efficiency Home Appliance Rebate Program, consumers tended to prioritize products that immediately help with their current lifestyle,” adding, “Electron Land will continue to strive to make it easy for consumers to purchase high-efficiency products comfortably until the rebate program ends in December.”

Meanwhile, Electron Land is offering up to 36 months of long-term interest-free benefits to customers who pay over 2 million won for air conditioners using the Electron Land Samsung Partnership Card or the Special Lotte Card until the 31st.

This content was produced with the assistance of AI translation services.