Wando County - Bohae Brewery Sign MOU to Successfully Support the '2021 International Seaweed Expo'

Actively Promoting the Expo with 1.5 Million Soju Bottles Featuring Expo Stickers Attached

The Wando Seaweed Expo Organizing Committee signed a business agreement with Bohae Brewery Co., Ltd. for the successful hosting of the 2021 Wando International Seaweed Expo. (Photo by Wando-gun)

[Asia Economy Honam Reporting Headquarters Reporter Choi Kyung-pil] The Wando Seaweed Expo Organizing Committee (Chairman Shin Woo-cheol) announced on the 20th that it signed a business agreement with Bohae Brewery Co., Ltd. on the 17th to successfully host the '2021 Wando International Seaweed Expo' and for mutual cooperation.

The signing ceremony was attended by Wando County Governor Shin Woo-cheol, Jeonnam Sales Headquarters Director Oh Myung-ho, Mokpo Branch Manager Choi Kyung-sun, and others.

As part of this business agreement, Bohae Brewery Co., Ltd. will attach promotional stickers for the expo on 1.5 million soju bottles three times: in August and December of this year, and March of next year, to promote the 2021 Wando International Seaweed Expo in advance.

Additionally, during the 24-day expo period, 50,000 bottles of Wando soju will be released and supplied to the Wando region. To ensure the success of the event, Bohae Brewery will actively cooperate by conducting events and posting promotional posters at its nationwide branches.

Wando County agreed to support the operation of Bohae Brewery's promotional booth during the expo, provide discount coupons to employees and executives when visiting the expo, and encourage the use of Bohae Brewery soju.

Oh Myung-ho, Director of Jeonnam Sales Headquarters at Bohae Brewery, said, "Bohae Brewery, celebrating its 70th anniversary this year, owes its present to the interest and love of the people in the Gwangju and Jeonnam regions," adding, "We will strive to actively promote various local events such as the Wando International Seaweed Expo to contribute to regional development."

Wando County Governor Shin Woo-cheol said in his greeting, "We appreciate the cooperation whenever expos and festivals have been held in our county," and added, "The third Wando International Seaweed Expo aims to attract one million visitors, so we ask for active promotion to ensure it is recorded as a successful expo."

Meanwhile, the 2021 Wando International Seaweed Expo will be held for 24 days from April 23 to May 16 next year under the theme "Healing Sea, Seaweed Opening the Future of Hope."

Wando County is preparing to host the expo as a platform that converges and integrates various 4th industrial sectors such as bio, medicine, beauty, and energy based on seaweed, presenting the future of the seaweed industry.

This content was produced with the assistance of AI translation services.