CJ Foodville Opens 'VIPS Premier Mokdong 41 Tower' with 41st Floor Panorama View

[Asia Economy Reporter Choi Saeng-hye] CJ Foodville Vips announced on the 20th that it has opened ‘Vips Premier Mokdong 41 Tower Branch.’

Vips Premier Mokdong 41 Tower Branch is located on the 41st floor, the most iconic space of the landmark 41 Tower in Mokdong, with a total area of 340 pyeong. The panoramic view, with windows on all four sides offering an unobstructed view of Seoul stretching all the way to the Han River, is breathtaking. Upon entering, there is a welcome space with a luxurious hotel atmosphere, and there are also window-view private group rooms and seats specialized for two people where guests can enjoy a meal while admiring the stunning view.

‘Vips Premier’ is a ‘premium steak dining’ concept where top-quality steaks of premium Black Angus beef grilled on a wood fire grill are enjoyed together with a premium salad bar. The Mokdong 41 Tower branch, fittingly designed as a sky lounge concept, is the first Premier store to introduce a charcuterie zone. Charcuterie refers to meat products made through various processes such as curing, smoking, and drying.

Guests can find cheeses such as Grana Padano, Bocconcini, Gouda, and Brie, which pair well with wine, as well as flavorful cold cuts like beer ham, pepperoni, and cooked salami (thinly sliced processed meats such as sausages, salami, and turkey). Various crackers, bread, and fruits condensed into refreshing apple and berry compotes, as well as nuts, can also be enjoyed as tapas.

To celebrate the opening of the Mokdong 41 Tower branch, Vips offers unlimited wine benefits. Adult customers visiting during dinner and weekends can enjoy unlimited wine that pairs harmoniously with premium dining. The wines include two types each of red and white, selected from representative varieties of Chile and Spain, offering a diverse selection.

For a refined and comfortable dining experience, the store features an enhanced ‘Premium Safety Care System’ compared to existing Vips locations. Non-contact automatic AI temperature checks and automatic hand sanitizers are installed at the store entrance. Additionally, each table is provided with a clean box containing hand sanitizer, sanitary gloves, and napkins. The salad bar is equipped with hygiene shields and UV sterilizers to keep plates and utensils cleaner. Furthermore, portable UV sterilizers are used to frequently disinfect tables and strollers, and customer pathways are automated as much as possible to reduce hand contact.

CJ Foodville is expanding Vips Premier, which proved its success when introduced at the first Vips branch in Deungchon, as a key hub. In April, the Gwangju ‘Gwangcheon Branch’ was relocated, and the Anyang ‘Bisan Branch’ and Incheon ‘Arts Center Branch’ were renewed and launched as Vips Premier stores. With delicately prepared menus made from carefully selected ingredients and a sophisticated and elegant atmosphere, they provide a special dining experience that has received high customer acclaim.

This content was produced with the assistance of AI translation services.