Jennie Tops Brand Reputation Rankings, Other BLACKPINK Members Take 2nd and 3rd Places

Girl group BLACKPINK's new song "How You Like That" ranked 33rd on Billboard's main singles chart, the "Hot 100." Photo by YG Entertainment website capture.

[Asia Economy Reporter Kim Jeong-ho] BLACKPINK member Jennie ranked first in brand reputation.

The Korea Corporate Reputation Research Institute extracted 81,501,639 pieces of brand big data from 510 individual girl group members from June 19 to July 19 to analyze and announce the brand reputation index of individual girl group members.

The brand reputation index is a metric created through big data analysis that identifies how consumers' online habits greatly influence brand consumption. Additionally, through the analysis of individual girl group brand reputation, it is possible to measure positive and negative evaluations of individual girl group brands, media interest, consumer attention, and communication volume. Furthermore, the girl group brand reputation analysis also included brand value evaluation analysis measuring brand influence.

This time, Jennie took first place in brand reputation. Her brand reputation index was analyzed at 4,820,968. Compared to last month, this is an increase of 108.19%. The 2nd and 3rd places were also taken by BLACKPINK members. 2nd place was Lisa, and 3rd place was Jisoo. 4th and 5th places were from Red Velvet, with Seulgi and Irene making the list.

Meanwhile, BLACKPINK's new song "How You Like That," released on the 26th of last month, ranked first on six major domestic music streaming sites. It also reached 33rd on the US Billboard Hot 100 and 20th on the UK Official Singles Chart.

This content was produced with the assistance of AI translation services.