"Catch the Camping Crowd"... CU Unveils 'Convenient Camping Box'

[Asia Economy Reporter Lim Hye-seon] CU announced on the 19th that it will launch the ‘Convenient Camping Box’ targeting camping enthusiasts for the upcoming summer vacation season.

The ‘Convenient Camping Box’ is a meal kit that allows you to easily prepare three popular camping dishes?assorted sausages, corn butter, and Budae-jjigae?all packed into one icebox, enabling you to handle everything from dinner to late-night snacks and side dishes with just one box. The price is 20,000 won.

The assorted sausage kit contains grilling sausages including the recently popular kielbasa, along with dipping sauces such as honey mustard. The corn butter kit includes canned corn, mayonnaise, butter, and other ingredients that allow you to make sweet and savory corn butter in just three minutes.

The Budae-jjigae kit includes guaranteed-tasty Bibigo Spam Budae-jjigae, ramen noodles, seasoned kimchi, and instant rice, providing a simple yet hearty meal. The camping box provided with the meal kits is the same type of icebox used by well-known domestic craft beer brands, making it lightweight and sturdy for various outdoor activities such as camping.

In particular, the Convenient Camping Box offers excellent cost-effectiveness, allowing customers to purchase all components at more than 55% cheaper than the total retail price.

This product will be sold in a limited quantity of 1,000 units through the reservation purchase service on CU’s membership app PocketCU. The reservation period is from the 20th to the 23rd of this month. Actual product pickup is available from August 1st to 4th, and customers can visit the CU store they designated, present the reservation exchange barcode, and receive their product.

Meanwhile, CU’s launch of a planned product targeting camping enthusiasts is due to increased consumer interest in camping, where one or two people can quietly spend their vacation, influenced by the novel coronavirus disease (COVID-19). Recently, home camping, where people set up tents at home to create a camping atmosphere, has become popular, rapidly increasing demand for camping products that emphasize convenience over expertise.

This content was produced with the assistance of AI translation services.