LotteON Hosts 'Baba Fashion' Family Sale

[Asia Economy Reporter Seungjin Lee] LotteON will exclusively hold a 'Baba Fashion' secret sale from the 22nd to the 26th.

Baba Fashion has so far conducted regular sales only on its own online mall and offline stores. However, due to the spread of non-face-to-face consumption caused by the novel coronavirus infection (COVID-19), it is holding an exclusive discount event on LotteON for the first time to expand its online event area.

This event will offer over 500 products from Baba Fashion's five popular brands, including Jigott, Izzat Baba, and The Izzat Collection, at discounts of up to 70%.

In particular, a total of 23 representative items focusing on popular products by brand were selected. These include Izzat Baba's 'Sleeve Shirring Slit Dress' priced at 136,080 won, Jigott's 'Shoulder Cut Ruffle Pullover Knit' at 80,460 won, and The Izzat Collection's 'Sleeve Cut Dot Chiffon Blouse' at 96,660 won, all prepared at 'secret prices.' A special promotion is also prepared. During the event period, customers who purchase over 10,000 won using Lotte, Samsung, or Citi cards will receive an immediate 10% discount benefit up to a maximum of 50,000 won.

LotteON will create a separate preview page for the 'Baba Fashion Secret Sale' starting from Friday the 17th to promote the event in advance. Customers who agree to app push notifications will be provided with 'LotteON exclusive secret products and price information' that is not disclosed on portal sites.

Kim Young-jun, Chief MD of Lotte e-commerce Clothing Cell, said, "We planned this event to relieve the consumption sentiment weakened by COVID-19 through the current trend of untact (contactless)." He added, "We will revitalize the sluggish women's clothing market through high-quality products composed at reasonable prices, led by high-end brands such as Jigott and The Izzat Collection."

This content was produced with the assistance of AI translation services.