'Seomin Gapbu' Story of Achieving Annual Sales of 2.4 Billion Won with Ciabatta

Published 18 Jul.2020 21:12(KST)

[Asia Economy Reporter Kim Jeong-ho] The story of a man who achieved an annual sales of 2.4 billion KRW with Ciabatta bread on the show Seomin Gapbu was revealed.

On the 14th, Channel A's 'Seomin Gapbu' aired the story of Gapbu Yoo Dong-bu, who recorded annual sales of 2.4 billion KRW with Ciabatta bread.

Yoo’s bakery, located in Chuncheon, Gangwon-do, opens at 3 PM and operates only for three hours a day. Additionally, if the predetermined quantity is sold out, the store closes earlier.

On the day of filming, all the prepared bread sold out in just 42 minutes. Due to the large number of customers visiting Yoo’s store, various sales methods were introduced, such as making reservations in advance to pick up bread at a set time or sending it via delivery.

The popular menu item at Yoo’s store was Ciabatta. Ciabatta is a bread commonly enjoyed in the northern regions of Italy. It is famous for its crispy crust and chewy texture inside.

Yoo chose Ciabatta bread because of his son. After repeatedly failing in business and facing difficulties in making a living, Yoo went to Chuncheon for recuperation after his son, who was serving in the military, was diagnosed with cancer and he decided to close his business.

One day, his son suffered from itching all over his body after eating a hamburger. Seeing this, Yoo began making healthy bread using his baking skills. After many attempts, he developed his own unique Ciabatta.

According to Yoo, he insisted on using expensive ingredients to make bread that even sick people could eat comfortably. Yoo revealed that he did not charge for bread that was poorly made. During the payment process, he selected bread that had turned sticky like rice cake due to being packaged while hot, or bread that was crushed, and did not charge for them.

Because of this, customers felt sorry for Yoo who said he would not take money. Due to his attitude of prioritizing people over money, he was able to secure loyal customers with a repurchase rate of 42%.