Cool Home Appliance Event... Customer Satisfaction Marketing UP

Benefits When Purchasing Water Purifiers and Dehumidifiers

From the left, Cheongho Nice 'Hero Daebak 357 Festival', Wonbong 'Luhens Ice Water Purifier Ice Care', Coway 'High-Efficiency Dehumidifier'.

[Asia Economy Reporter Kim Daeseop] Home appliance companies are continuously launching cool summer customer events. They are enhancing customer satisfaction through marketing such as price discounts and gift giveaways.

Chungho Nice is running the 'Hero Jackpot 357 Festival' until the 31st. It targets new water purifier customers or those who have switched from other brands to Chungho Nice water purifiers. The event models include 10 types of Chungho Nice ice water purifiers such as the coffee machine ice hot and cold water purifier and the ice hot and cold water purifier.

When signing a contract for Chungho premium ice water purifiers (based on a 5-year contract), customers receive a 50% discount on rental fees or exemption from rental fees for 5 months or 3 months. Detailed information about the festival can be found on the Chungho Nice website.

Wonbong, through the 'Luhens' brand, will broadcast a sales program for the ice water purifier 'Ice Care (model WHP-2500)' on Lotte Home Shopping on the 19th, offering exceptional gifts. All customers who install the product will receive a 'Luhens Vitamin Shower Set.' Additionally, customers can choose one gift from a circulator or a set of four stainless steel pots.

The Ice Care ice water purifier is a direct water type that can purify water, provide hot water, cold water, and make ice. To provide clear and solid ice, it applies a stainless steel ice-making rod and a move ice-making system.

A Wonbong official said, "Ice Care is a product equipped not only with Luhens' differentiated technology but also with a special care solution," adding, "We will continue to expand opportunities to meet customers through various channels."

Coway is conducting a dehumidifier discount promotion until the 31st to help customers enjoy a comfortable summer during the rainy season and heatwave. The 'high-efficiency dehumidifier (model AD-1615A)' is sold at a 15% discount price of 466,700 KRW.

The high-efficiency dehumidifier is designed to quickly control indoor humidity with abundant and powerful dehumidification of up to 14 liters per day. It features an 'automatic humidity control' function that maintains optimal humidity according to the indoor environment. Also, when the water tank is full, it automatically stops operating and the 'water empty indicator' lights up.

Lee Seungjin, head of Coway Air Care Team, said, "This year, as the time spent indoors increases, we expect dehumidifiers that keep indoor air comfortable to receive much love."

This content was produced with the assistance of AI translation services.