Jeonju City, Safe and Fresh Food Delivered Across All Areas

Promotion of Free Shipping and Diversification of Product Range

Jeonju City Hall

[Asia Economy Honam Reporting Headquarters Reporter Hong Jae-hee] Jeonju, Jeonbuk, is expanding the ‘Jeonju Food Delivery Project,’ which delivers safe and fresh food produced locally on the same day.

On the 16th, the city announced plans to expand the Jeonju Food short-distance delivery project, currently underway in 10 neighborhoods, to the entire Jeonju area and diversify the food ingredients sold to enhance convenience for citizens.

The Jeonju Food Delivery Project delivers agricultural products ordered through Jeonju Food Market and Jeonju Food Direct Stores at Jeonju Sports Complex and Songcheon branches twice daily on the same day. Since last month, deliveries have been made to 10 neighborhoods including Seosin, Deokjin, Jinbuk, Geumam 1 & 2, Uwa 1 & 2, Hoseong, and Songcheon 1 & 2.

The city plans to increase delivery personnel from the end of August to allow anyone in Jeonju to conveniently purchase safe Jeonju Food ingredients and expand delivery to the entire Jeonju area. Additionally, to reduce consumers’ delivery cost burden, delivery will be free regardless of the purchase amount.

Along with this, the city will sell a wider variety of agricultural products so that citizens can purchase diverse items. Currently, more than 60 types of fresh agricultural products and processed foods are available at Jeonju Food Market.

The city plans to improve convenience by conducting user satisfaction surveys and collecting citizens’ opinions in the future, actively promoting the project to gradually increase usage rates.

By expanding the short-distance delivery project, it is expected to reduce agricultural product inventory and contribute to increasing local farmers’ income, thereby establishing a virtuous cycle system for food.

Park Yong-ja, Director of the Agricultural Technology Center, said, “With the prolonged COVID-19 pandemic increasing non-face-to-face transactions, we expect the short-distance delivery project to be activated,” adding, “We will continuously strive to improve services so that Jeonju Food agricultural products can be supplied fresh and safely to homes.”

This content was produced with the assistance of AI translation services.