Jinan-gun, Jinan Plateau 'Honey Watermelon' Officially Shipped

[Asia Economy Honam Reporting Headquarters Reporter Lee Geon-ju] The honey watermelons of Jinan, a representative summer agricultural product grown in the highlands of Jinan-gun, Jeonbuk, have begun full-scale shipment.

With watermelon shipments in full swing, Jeonchunseong, the governor of Jinan-gun, visited the watermelon sorting center at the Jinan-gun Agricultural Product Distribution Center on the 16th to observe the selection process of premium watermelons cultivated directly by 168 farms, the county announced.

According to the Jinan Nonghyup Cooperative Joint Business Corporation (hereinafter Jinan Jogong), the first shipment of Jinan Highland watermelons this year started on the 16th with 200 tons from 13 farms, and shipments from 168 farms totaling 4,700 tons are expected by August 13.

Furthermore, watermelon prices are higher than last year, which is expected to increase farmers' income. Sales are also expected to comfortably exceed last year's handling amount of 5.3 billion KRW, reaching approximately 6 billion KRW this year.

The first shipment of Jinan Highland honey watermelons will be distributed through Jinan Jogong to Nonghyup Hanaro Distribution, Lotte Mart, Homeplus, wholesale markets, and other large distribution channels, allowing people nationwide to enjoy the specialty watermelon of Jinan Highland.

In particular, during the Jinan Highland watermelon shipment period, the watermelons will also participate in the ‘Yedamchae’ watermelon production area relay integrated promotion event, held in cooperation with Jeollabuk-do and Jeonbuk Nonghyup at the Seoul Yangjae Nonghyup Hanaro Mart on August 8-9.

A Jinan-gun official stated, “Consumption, which had been subdued due to COVID-19, will be revitalized through the shipment of Jinan Highland honey watermelons, allowing everyone to enjoy premium watermelons from Jinan Highland, greatly contributing to increasing farmers' income and revitalizing the local economy.”

This content was produced with the assistance of AI translation services.