Samsung Display's Changed Communication Method... 'Labang·Raensun' Non-Face-to-Face Conversations

[Asia Economy Reporter Kim Hyewon] Samsung Display announced on the 16th that it held 'online management status briefings' and 'live broadcast (Labang) meetings' by each business division and unit organization to share the market situation and management goals for the second half of the year.

Samsung Display, which had minimized offline meetings and events to prevent the spread of COVID-19, has recently shifted its communication method to 'online' to strengthen its determination to overcome the management crisis.

Recently, the company held a '3rd quarter management status briefing' by uploading video messages from executives on the company intranet for members of each organization to watch, and also held 'online meetings' using the in-house live broadcast system to encourage employee participation.

The online meeting, held with about 200 employees from the Strategic Marketing Team connected to the live broadcast, proceeded in a free atmosphere with real-time comments and questions. Employees who participated that day said, "We were able to honestly and comfortably exchange stories and questions through comments that we wouldn't have been able to share in a typical meeting," and "It seems that the company's communication and event methods are changing to embrace various generations."

Samsung Display is also expanding online education by utilizing live broadcasts for in-house training instead of traditional group training. The online promotion training held for about 600 employees at the Asan plant was conducted in a way that participants watched the instructor's live lecture online and exchanged questions and feedback through the chat window.

A Samsung Display official said, "This change in communication methods was not an unavoidable choice due to COVID-19, but an attempt to discover the advantages and positive effects of non-face-to-face communication," and added, "We will continue to expand communication in more convenient and efficient ways by reflecting various opinions of employees."

This content was produced with the assistance of AI translation services.