Gyeonggi Housing and Urban Corporation Holds Plaque Ceremony for a Fresh Start... Emphasizing Public Housing Projects

[Asia Economy (Suwon) = Reporter Lee Young-gyu] Gyeonggi Housing and Urban Corporation (GH Corporation) held a 'signboard ceremony' on the 15th to commemorate the name change and unveiled a new corporate identity (CI).

GH Corporation was launched in 1997 as Gyeonggi Regional Corporation, changed its name to Gyeonggi Urban Corporation in 2007, and after 13 years, acquired a new name.

By explicitly including 'Housing' in its name, GH Corporation expressed its intention to expand its business areas beyond development projects to creating quality residential areas, playing a leading role in solving Gyeonggi Province's housing issues.

The English name GH is a combination of 'G' (gyeonggi), symbolizing Gyeonggi Province, and 'H' (housing & urban development), symbolizing housing and urban development. It reflects the corporation's aim to create happiness and harmony in the region.

The new GH Corporation logo, designed in a cube shape, symbolizes the corporation's role in creating new urban spaces and its aspiration to connect the region and value based on trust.

Additionally, to express the value of trust and a sophisticated urban image, two shades of blue color were applied to represent the corporation's image as it takes a new leap forward.

Lee Heon-wook, president of GH Corporation, stated, "In a situation where the public responsibility for housing issues is increasing, we have embedded the determination to fundamentally solve Gyeonggi Province's housing problems in the name and CI," adding, "We will create a new paradigm that provides housing not only as welfare but as a public service, like tap water supply."

GH Corporation plans to further communicate the specific meaning of the name change through an online announcement on platforms such as YouTube on the 20th.

This content was produced with the assistance of AI translation services.