LG Household & Health Care su:m37°, Velvet Cover Foundation Launch

[Asia Economy Reporter Yujin Cho] LG Household & Health Care (CEO Cha Seok-yong) announced on the 15th that its natural fermentation beauty brand su:m37°'s luxury line Rosyque Summa has launched makeup products 'Velvet Cover Foundation' and 'Velvet Lipstick' that maintain flawless makeup even in extreme heat and prolonged mask-wearing.

Rosyque Summa Velvet Cover Foundation applies ultra-fine pigments to eliminate stickiness and shine while enhancing adhesion. It has completed a 24-hour coverage durability test.

Rosyque Summa Velvet Lipstick features a velvet-textured formula that softly wraps the lips to create a matte finish. It has completed a 12-hour color durability test, providing vibrant color that adheres closely to the lips without smudging or fading, maintaining a lively look for a long time.

A su:m marketing representative said, "In summer when oiliness rapidly increases, especially during these hot days when masks must be worn daily, the Velvet Cover Foundation and Velvet Lipstick, which finish with a matte, velvety texture, create a radiant face without makeup breakdown even after removing the mask."

This content was produced with the assistance of AI translation services.