Popular Homecance Furniture, Comfortable 'Sofa' is the Trend

Lady Furniture Spade Single Recliner.
Photo by Ohaim INT

[Asia Economy Reporter Kim Jonghwa] Although summer vacation season is approaching, traveling has become difficult due to the impact of COVID-19. As more people choose to take comfortable rest at home instead of uncertain vacations outside, this year's vacation trend seems to be shifting to 'Homecance (Home+Vacance).' This is evidenced by the increasing demand for furniture that provides comfort and relaxation.

According to a joint survey on 'This Summer's Vacation Plans' conducted recently by Incruit and Albaco targeting office workers, only 26.8% of workers had plans. This is a decrease of two-thirds compared to last year (78.2%). The top reason for not having vacation plans was 'expecting restrictions on activities due to COVID-19 (60.7%).'

On the other hand, consumption for homecance has greatly increased. Above all, despite summer being the off-season for the furniture industry seasonally, the growth of the furniture industry is remarkable. As time spent at home increases, demand for replacing living room furniture, mainly sofas, is growing.

A representative from the online furniture company Ohaim INT explained, "Recently, the demand for sofas such as recliners has noticeably increased," adding, "It seems to be linked to the spread of the homecance trend."

The consumer trend can also be seen in the new product launch lineup. Ohaim's own brand Lady Furniture introduced the family sofa 'Almang Recliner' with recliner functionality on the 8th. On the 22nd, they will consecutively release the single recliner 'Spade.'

Design furniture brand Aidenyu also launched the 'Cantare' recliner sofa earlier this month, receiving a hot response.

In line with the launch, Lady Furniture's recliners, which were sold in a limited early bird event, sold more than half of the prepared stock within just five days of the event's start. With orders continuing rapidly, they expect to smoothly achieve the targeted sales amount in a short period.

A Lady Furniture representative said, "As more consumers plan staycations spending their vacations at home instead of overseas travel, we have been releasing products reflecting such consumption desires one after another," adding, "Since the time spent at home has increased, the tendency to invest vacation expenses in furniture is expected to continue for the time being."

This content was produced with the assistance of AI translation services.