LG Uplus and SBS Operate 'Idulnara Eomppa Classroom'

[Asia Economy Reporter Koo Chae-eun] LG Uplus announced on the 14th that it will jointly operate a regular YouTube live broadcast titled "Mom and Dad Classroom with Idulnara" with SBS, focusing on the theme of child education.

"Mom and Dad Classroom with Idulnara" is the nation's first "parenting information communication live show," where top experts from various fields provide solutions to parents' concerns about child-rearing and education. It will be broadcast every Sunday at 10 PM from July 19 to September 20, for a total of 10 episodes, on U+tv channel 996 and SBS Entertainment's YouTube channel.

The topics include ▲reading ▲sexual and harmful content ▲exercise ▲experiences ▲English ▲discipline ▲kindergarten ▲elementary school, along with two topics selected by customer votes, making a total of 10 topics for the talk show. In particular, experts such as Lee Sang-min, a professor of English Education at Kyung Hee University and an English education specialist, and Dr. Noh Gyu-sik, a child study method expert (discipline), will be invited to lead in-depth education on each topic. The first episode, focusing on "reading education," will feature Baek Hee-na, a picture book author who published popular picture books such as "Cloud Bread" and "Al Candy," and who in April this year became the first Korean to receive the Astrid Lindgren Memorial Award, known as the "Nobel Prize of children's literature." Also appearing is Kim Ji-eun, a children's literature critic with extensive experience in lectures for parents on topics such as "Fairy Tale Prescriptions with Dad and Mom" and "Children Growing Up with Books," sharing know-how on reading education.

Customers participating in the live broadcast can ask and answer questions in real time via the chat function about child education or consult their concerns through phone connections. An event offering generous prizes, including a complete collection of Baek Hee-na's works, will also be held through a lottery among participants. On March 24, LG Uplus and SBS conducted a YouTube live broadcast where Baek Jong-won, CEO of The Born Korea, who is concerned about child education, and Lee Sang-min, an English education expert from Kyung Hee University, communicated and provided solutions to parents' concerns about English education, attracting over 420,000 viewers and receiving great response, which led to the planning of this regular broadcast program.

This live broadcast can be viewed on the official YouTube accounts of LG Uplus and SBS Entertainment, as well as on U+tv channel 996. After the broadcast, from July 27, the VOD content will be available for free viewing through the "Parent Classroom" menu on U+ Idulnara. Jang Jun-young, head of brand marketing at LG Uplus, said, "We prepared 'Mom and Dad Classroom' to provide useful LG Uplus content on child education to help parents with young children," adding, "We plan to continuously communicate to ensure that this content is well utilized by parents with children."

This content was produced with the assistance of AI translation services.