Sulwhasoo, Entry into the 1.4 Billion Indian Market

[Asia Economy Reporter Yujin Cho] Amorepacific's luxury brand Sulwhasoo is entering the Indian market with a population of 1.4 billion.

On the 13th, Sulwhasoo announced that it will showcase its flagship products through Naika's online channel, a beauty specialty distributor in India. In the second half of this year, it plans to additionally enter Naika Luxe, a luxury offline store in major Indian cities such as Delhi and Mumbai.

India, the world's second most populous country, is evaluated to have high consumption potential along with the growth of the middle class. According to market research firm Euromonitor, the size of the Indian cosmetics market was approximately $14.8 billion as of last year. Recently, online beauty specialty platforms have emerged, spreading product review and recommendation services centered around beauty influencers and communities.

Sulwhasoo will introduce its signature product 'Yoonjo Essence' and the 'Jaumsaeng Line' and 'Essential Line,' which offer excellent efficacy based on innovative Korean ginseng research, to the Indian market.

Since March this year, Sulwhasoo has been operating brand social network services (SNS) and a homepage to strengthen communication with Indian customers. Before the product launch, multiple interviews were conducted with general customers and opinion leaders, and ideas obtained through this process were reflected in the launch of India market-specialized products and homepage improvements.

To effectively convey Sulwhasoo's unique brand value locally, efforts such as beauty method lectures and Q&A through vlogs (VLOG), and product review postings are continuously ongoing.

Meanwhile, Naika, established in 2012, is a beauty specialty distribution platform that distributes more than 1,500 brands through online and offline stores. The monthly website visitors exceed 60 million.

This content was produced with the assistance of AI translation services.