Orion Launches 'Cajun Nun-eul Gamja' Delivering Fast Food-Style French Fry Flavor

[Asia Economy Reporter Choi Saeng-hye] Orion announced on the 13th that it will launch ‘Cajun Nuneul Gamja,’ a stick potato snack ‘Nuneul Gamja’ that replicates the appearance and taste of Cajun French fries.

Cajun Nuneul Gamja features the existing potato sticks coated with Cajun-flavored batter and sprinkled once again with Cajun seasoning. It recreates the taste of Cajun French fries commonly enjoyed at fast-food restaurants and boasts a thicker and crispier texture compared to the original Nuneul Gamja. It also features a stick shape that is easy to pick up and a standing-type package designed for convenience.

Nuneul Gamja is a stick-type potato snack made by slicing whole potatoes with the skin on and frying them lightly. With the advertising concept of the copy “If you close your eyes, you keep thinking of it... Nuneul Gamja,” a ‘fun’ concept, and excellent taste made from potatoes, it has been loved by the 20s and 30s generation and potato snack enthusiasts. Over the past 14 years, it has established itself as a steady seller, generating monthly sales of more than 1.5 billion KRW on average.

This content was produced with the assistance of AI translation services.