Lezhin Comics Changes Brand Name to 'Lezin'

[Asia Economy Reporter Kim Heung-soon] On the 6th, Lezhin Entertainment announced that it has changed the name of its webtoon platform from Lezhin Comics to 'Lezhin.'

Lezhin Entertainment explained that the change reflects its commitment to expanding the value of webtoons by broadening its global market and strengthening its presence in new content areas.

The revamped Lezhin embodies the intention to connect users and creators worldwide through content expansion based on webtoons, sharing various forms of entertainment with the world under the slogan "Saving the world with fun," and introduced new characters.

The main character 'Jaemy' and the sub-character 'Koing' will actively communicate the brand values that Lezhin aims for. Additionally, collaborations with Netflix, Kidari Studio, and DeliToon are underway.

Recently, Netflix announced that Lezhin Studio, a subsidiary of Lezhin Entertainment, will produce the Lezhin exclusive webtoon "D.P: Dog's Day" and present it to Netflix viewers worldwide. "D.P: Dog's Day" is a highly acclaimed work by webtoon artist Kim Botong, recognized for both artistic quality and popularity, using the theme of soldiers capturing deserters. Through his perspective, it depicts the struggles of young people driven to desertion in the military.

Last month, Lezhin signed a business agreement to exclusively supply Lezhin's webtoons to DeliToon, the French subsidiary of Kidari Studio, and to exclusively distribute Kidari Studio's webtoons on Lezhin's U.S. service.

Leejung-up, CEO of Lezhin Entertainment, said, "Through the new brand Lezhin, we will strengthen the global service of webtoons and actively pursue activities that present webtoons as another form of content."

This content was produced with the assistance of AI translation services.