Gyeongsangbuk-do Gyeongsan Misongjuga Jujuyakju Wins 'Excellence in Taste Award' at International Food and Beverage Competition
[Asia Economy Yeongnam Reporting Headquarters, Reporter Park Dong-wook] Gyeongsan City in Gyeongbuk announced on the 6th that 'Chu (秋)', a jujube medicinal liquor produced by Misongjuga (CEO Kwon Misong), a rural women's startup business located in Jinryang, won the 'International Superior Taste Award' at the '2020 iTQi International Taste & Quality Institute Awards' hosted by the International Taste & Quality Institute (iTQi) in Belgium.
The International Taste & Quality Institute is a food and beverage quality evaluation organization established in Brussels, Belgium in 2005. This year, about 200 judges, including sommeliers and Michelin star chefs from over 20 countries worldwide, participated as judges.
In addition to Misongjuga, various domestic food and beverage companies such as OB Beer, Jeju Development Corporation (Jeju Samdasoo), Daepung Fisheries (Golden Oyster Meat · Golden Clam Meat), Ominara (Omi Rose Gyeol), Salt Bio (Mudflat Sun-dried Salt), and Korea Salt (No. 1 · No. 9 Roasted Bamboo Salt) also received the International Superior Taste Award certification in this evaluation.
At the International Taste & Quality Institute Awards, judges conduct blind tests to comprehensively evaluate various factors such as taste, aroma, and visual effects, and award certification marks to products recognized for their quality. This award ceremony, held annually in Belgium, is known as one of the most prestigious events in the food and beverage sector in Europe.
Misongjuga's jujube medicinal liquor is a 100% pure naturally fermented liquor that fully utilizes the benefits of jujubes, a specialty product of Gyeongsan. It is clear, with subtle color and texture, and has a deep and smooth taste and aroma.
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CEO Kwon Misong expressed joy over the award, saying, "I am very happy and honored that the excellent quality of the jujube medicinal liquor has been internationally recognized," and added, "We will always strive for the modernization of traditional liquor with the best quality."
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