Shin Chang-jae: "Accelerating Digital Transformation Triggered by COVID-19"

Shin Chang-jae, CEO of Kyobo Life Insurance, called for a higher level of digital innovation to prepare for the post-COVID-19 era at the "Second Half of 2020 Start Strategy Meeting" held at the Gwanghwamun headquarters on the 3rd, Kyobo Life Insurance announced on the 5th.

[Asia Economy Reporter Oh Hyung-gil] Shin Chang-jae, CEO of Kyobo Life Insurance, ordered a higher level of digital innovation to prepare for the post-COVID-19 era at the '2020 Second Half Start Strategy Meeting' held at the Gwanghwamun headquarters on the 3rd, Kyobo Life Insurance announced on the 5th.

Chairman Shin said, "We cannot return to the world before COVID-19. World history will be divided into before and after COVID-19," and urged, "We must accelerate digital transformation in response to the COVID-19 crisis."

He continued, "Digital transformation means fundamentally changing the entire corporate culture by transforming organizations, communication methods, work processes, and business models based on digital foundations."

The meeting was held remotely via video conference due to the COVID-19 outbreak. Chairman Shin spent time reviewing the management performance of the first half of the year and sharing the management strategy for the second half with about 100 sales field managers, including heads of each channel headquarters and support teams.

Chairman Shin identified strengthening non-face-to-face sales activities using digital technology, streamlining work processes, discovering new business models such as platforms, and revitalizing online education and meetings as key tasks.

Furthermore, Chairman Shin emphasized strengthening the digital capabilities of all organizations for company-wide digital innovation. He said, "From organizational leaders, it is necessary to understand the basic concepts of digital well and consider how new digital technologies will change the insurance industry," and ordered, "We must enhance the digital work capabilities of all employees and consultants to be competitive in the digital era."

He also urged collaboration between headquarters and the field, saying, "The field should actively communicate customer needs and ideas to headquarters, and headquarters should establish customer-centered marketing policies while faithfully supporting field execution."

Chairman Shin stressed that vigilance against COVID-19 should not be relaxed and urged efforts to prevent and contain the spread of COVID-19.

On the same day, Yoon Yeol-hyun, CEO of Kyobo Life Insurance, also delivered an encouraging message to the sales field. CEO Yoon said, "Despite the difficult environment in the first half of the year, including the spread of COVID-19, all sales channels faithfully performed their roles and achieved good results in meeting business plans," and added, "We will prepare various support measures such as settling new consultants and supporting non-face-to-face sales activities to prepare for the Next Normal changed by COVID-19."

This content was produced with the assistance of AI translation services.