Bodyfriend, '2020 Customer Satisfaction Excellent Brand Award' 1st Place for 5 Consecutive Years
[Asia Economy Reporter Kim Cheol-hyun] Bodyfriend (CEO Park Sang-hyun) announced on the 3rd that its massage chair ranked first in the healthcare category at the '2020 Customer Satisfaction Excellent Brand Awards.'
The '2020 Customer Satisfaction Excellent Brand Awards' is a program that discovers and awards companies recognized for their brand value by earning consumer trust and inspiration through excellent quality and outstanding service. With this year's award, Bodyfriend's massage chair has maintained the number one position in the healthcare category for five consecutive years.
Bodyfriend's massage chair leads to customer satisfaction by allowing customers to directly experience health improvements through massage. In fact, a survey conducted by Korea Research earlier this year targeting 340 adult men and women who used Bodyfriend massage chairs showed that 92% of users responded that their health improved after use.
Stable product quality and solid after-sales service also contributed to increasing customer satisfaction. Bodyfriend operates a '5-Year Responsibility Program' that provides five years of free after-sales service regardless of the product model. The company has also established a service system to prevent inconveniences such as installation delays during delivery. About 250 professional delivery personnel work in teams of two with the goal of 'completing delivery within three days after order receipt.'
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A Bodyfriend representative stated, "As Korea's leading healthcare company, we are steadily pursuing the goal of 'extending healthy lifespan by 10 years,'" adding, "We will continue to realize customer satisfaction and responsible management."
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