CJ CheilJedang Launches 'Hamsville Thick Good Bacon' Targeting Home Meal and Camping Enthusiasts

[Asia Economy Reporter Choi Saeng-hye] CJ CheilJedang announced on the 2nd that it will launch 'Hamshville Thick Good Bacon,' which is sliced thicker than existing bacon products to enhance quality while lowering the price.

The new product is made by aging pork at low temperature for over 10 hours and then smoking it with oak wood, preserving the flavor and chewiness of bacon. It uses lean meat cuts to reduce greasiness and oil splatter during cooking. Additionally, it is sliced thickly at 6mm, making it suitable as an elegant main dish at home or for barbecue use during camping, increasing its versatility.

The domestic bacon market has shown stagnant growth with an average annual decline of -0.8% over three years since 2017 due to uniform product offerings. In response, CJ CheilJedang has driven an average annual growth of 3.3% over the past three years through new attempts such as the main dish-type bacon 'The Healthier Whole Series.' Furthermore, in February, aligning with the trend of increased home dining, the company launched 'Hamshville Good Bacon,' which raises quality while drastically lowering the price range, diversifying bacon products and revitalizing the market.

The prices of Baeksul Hamshville Thick Good Bacon and Baeksul Hamshville Good Bacon are 6,980 KRW (340g) and 5,980 KRW (130g X 2), respectively.

This content was produced with the assistance of AI translation services.