Donginbi 'Hyun All-in-One Fluid' Launch

[Asia Economy Reporter Lee Seon-ae] Jeonggwanjang’s premium red ginseng cosmetics brand Donginbi announced on the 2nd that it has launched the ‘Hyeon All-in-One Fluid,’ a single product that provides abundant moisture to the skin and completes men’s skincare.

The ‘Hyeon All-in-One Fluid’ is an all-in-one product targeting male consumers who want to skip complicated skincare steps and easily manage their skin with just one product. It has a texture between a toner and lotion, characterized by a refreshing application and a matte, clean finish.

Donginbi Hyeon line’s moisture retention system, the ‘Hydro Locking System,’ combines red ginseng-derived moisturizing ingredients such as ‘Red Ginseng Concentrate Water,’ ‘Red Ginseng Glucan,’ and ‘Red Ginseng Ceramide’ to provide hydration to rough male skin.

In addition, the herbal complex ingredients effective for male skin, Poria Cocos Sclerotium Extract and Atractylodes Rhizome Extract, effectively care for male skin that has become sensitive due to prolonged mask-wearing and shaving.

With Donginbi’s unique formula similar to skin lipids, moisturizing factors and active ingredients are quickly absorbed into the skin upon application, finishing refreshingly without stickiness.

A Donginbi representative stated, “As consumers who want lightweight, convenient, and highly functional men’s cosmetics increase, we launched the ‘Hyeon All-in-One Fluid’ to satisfy all three. It will be the perfect one-solution product for men who dislike stickiness or want to care for skin, lotion, and essence all at once.”

This content was produced with the assistance of AI translation services.