Ssangyong Motor Smiles at Domestic Market... June Sales Exceed 10,000 Units

[Asia Economy Reporter Kiho Sung] SsangYong Motor announced that it sold a total of 10,181 units in June, marking a 0.2% increase compared to the same month last year.

Among these, domestic sales reached 9,746 units, an 18.6% increase from 8,219 units in the same period last year, while exports amounted to 435 units, showing a 79.8% decrease from 2,156 units in the same period last year.

SsangYong Motor achieved its highest monthly sales performance this year across all models in domestic sales. This domestic performance surpasses last year's average monthly domestic sales volume (8,982 units). Supported by domestic sales, which hit a low point in April (6,813 units) due to the impact of the novel coronavirus (COVID-19), sales recovered to around 8,000 units in May and 10,000 units in June, showing an increase for two consecutive months.

In this regard, SsangYong Motor explained, "‘Untact Sales,’ which enhanced purchasing convenience through diversification of purchasing channels such as online commerce and TV home shopping in line with the untact (non-face-to-face) purchasing trend caused by COVID-19, and provided various customized benefits, has yielded results."

However, exports have not yet recovered as overall demand contraction continues due to concerns over the resurgence of COVID-19 in Europe, a major market, despite the resumption of business activities in key countries.

SsangYong Motor stated that to overcome the export market challenges, it proactively responded to the reopening of economic activities in the European market by officially launching the Tivoli gasoline 1.2 model (G1.2T) in the European market through YouTube in May.

This content was produced with the assistance of AI translation services.