11st Achieves 1st Place in Korea Service Quality Index for 13 Consecutive Years

[Asia Economy Reporter Seungjin Lee] 11st announced on the 1st that it ranked first place for 13 consecutive years in the ‘2020 Korea Service Quality Index’ (KS-SQI) e-commerce category.

The ‘Korea Service Quality Index’ is a service quality evaluation model jointly developed by the Korea Standards Association and the Seoul National University Business Research Institute. Since its launch in 2008, 11st has ranked first every year by receiving high scores in ▲excellence of product and service quality ▲system stability ▲customer friendliness ▲providing helpful shopping information ▲offering various benefits.

11st explained that it was highly evaluated for leading the industry as a ‘video commerce platform’ that provides video-centered services throughout the entire shopping process?from product information to ordering and purchase reviews?while strengthening its strategy of being ‘the best commerce portal trusted by customers’ declared at its launch.

Centered on ‘Kkukkkuk,’ a video review service with over 220,000 pieces of content, 11st targets Millennials and Generation Z, who are familiar with video information, by presenting monthly ‘live broadcast’ promotions.

Also, this year 11st has successively introduced various services such as the ‘Content Lab’ service that provides customized shopping information for optimal shopping, the ‘Same-day Shipping’ service that ships orders on the day they are placed for faster delivery, and the prepaid recharge payment service ‘SK Pay Money’ full of reward benefits.

Recently, 11st became the first open market to onboard Emart Mall, strengthening same-day delivery capabilities and expanding product categories. It has also established partnerships with major affiliates representing each category such as Pulmuone, Etude, and Korea P&G, securing unique product competitiveness through exclusive products and promotions available only on 11st.

In addition, to help sellers struggling due to the COVID-19 pandemic, 11st has cooperated in various ways with local governments and institutions such as Seoul City, Jeju Nonghyup, and the Ministry of Oceans and Fisheries, focusing on creating social value by expanding online sales channels for local farms and small businesses and revitalizing sales of agricultural specialty products.

Lee Sang-ho, CEO of 11st, said, “Thanks to the efforts of all 11st employees in strengthening video capabilities, developing differentiated services, establishing strategic business partnerships, and improving customer service, we have maintained the first place in KS-SQI for 13 consecutive years.” He added, “This year as well, we will strive to provide an innovative shopping environment and enhance customer satisfaction while aiming to be the industry’s only ‘commerce portal.’”

This content was produced with the assistance of AI translation services.