Lotte Shopping Partners with L'Or?al Group to Host Special Online and Offline Cosmetics Exhibition

[Asia Economy Reporter Seungjin Lee] Lotte Shopping announced on the 1st that it will hold a special integrated online and offline cosmetics exhibition in collaboration with the L'Or?al Group.

The event, held from the 2nd to the 8th, features eight popular brands from the L'Or?al Group, including Yves Saint Laurent, Kiehl's, Lanc?me, Giorgio Armani, and others. The event offers exclusive Lotte-only set plans focusing on each brand's best products, as well as products with up to 65% benefits such as card discounts and points accumulation.

This event will be held simultaneously at all Lotte Department Store branches, Lotte ON, and Lotte L, marking the first integrated online and offline event presented by Lotte and the L'Or?al Group. By offering the same exclusive products and benefits both online and offline, it aims to satisfy customers' shopping desires across various channels.

Lotte Shopping has prepared special sets that include additional genuine products upon purchase. A representative product, Giorgio Armani’s ‘Lasting Silk Foundation,’ will be sold at a price with up to 30% benefits compared to the regular price, and customers will receive a genuine tint ‘Ecstasy Lacquer’ as a gift with purchase.

At Lanc?me, the ‘UV Expert Sunscreen 50ml’ will be sold at a price with a 27% benefit compared to the regular price, and customers will receive a full-sized toner as a gift with purchase.

For seven representative products prepared by Lotte, such as Yves Saint Laurent’s ‘All Hours Foundation + Travel Deluxe Sample Set’ and Lanc?me’s ‘G?nifique Essence 75ml + Toner & Essence,’ an additional 5% points accumulation will be applied upon purchase. Furthermore, for these seven representative products only, additional discounts are available when using card discounts and Smart Pick services.

Exclusive sets that include vacation gifts have also been prepared ahead of the peak summer holiday season. Yves Saint Laurent’s ‘Le Teint Cream Foundation’ will be sold at a price with a 19% benefit compared to the regular price, and a deluxe travel kit will be given as a gift with purchase.

Various promotions between online and offline channels will also be offered. First, customers who purchase event products on Lotte ON and Lotte L and join the brand membership at the respective brand stores will receive additional gifts. For Yves Saint Laurent, a hand mirror will be provided, and Kiehl's will offer a 10-piece experiential sample set.

At Biotherm, online customers will receive a genuine ‘Biomains 50ml Hand Cream’ along with two best sample products, and at Giorgio Armani offline stores, visitors will receive a ‘Lip Magnet 400 Miniature’ on a first-come, first-served basis.

Yoo Hae-eun, head of the Lotte e-commerce department for department stores, said, “This event was prepared as an integrated online and offline event reflecting the desires of customers who want to shop through various channels in collaboration with the L'Or?al Group,” adding, “We expect great customer response to this luxury cosmetics event, which offers high discounts and reasonable prices.”

This content was produced with the assistance of AI translation services.