Blocked K-Content Exports Due to COVID-19... Korea Creative Content Agency Launches Non-Face-to-Face Support

35 Korean Content Companies Including Broadcasting and Gaming Participate
One-on-One Business Matching with Buyers from 4 Countries Including Japan and China
Announcement of '3-Stage Roadmap for Non-Face-to-Face Overseas Expansion Support'

[Asia Economy Reporter Jin-gyu Lee] The Korea Creative Content Agency (KOCCA) has actively begun supporting non-face-to-face overseas expansion of domestic content companies to find a breakthrough for K-content exports, which have been blocked due to the novel coronavirus disease (COVID-19).

On the 30th, KOCCA held the 'K-Content Online Export Consultation' at COEX in Seoul in collaboration with the Korea International Trade Association. A total of 35 domestic companies from fields including ▲broadcasting ▲games ▲immersive content ▲characters ▲comics participated in this export consultation. These companies conducted one-on-one consultations with 50 buyers from four countries?Japan, China, Vietnam, and Indonesia?regarding broadcasting rights, transmission rights sales, remakes, co-productions, and licensing.

At the event, Jae-sik Lee, CEO of CNC Revolution in the comics sector, said, "While demand for K-webtoons on overseas webtoon platforms is increasing, it was disappointing that scheduled overseas exhibitions and consultations were canceled one after another due to COVID-19." He added, "Through this event, I was able to meet buyers from desired regions, which gave some relief." He further stated, "Since one meeting is not enough, I hope a permanent online video consultation platform will be established so that sellers and buyers can consult anytime they want."

In the broadcasting sector, Satoshi Kubota, Film Production Manager at Amazon Japan, said, "Korean content is very popular among Japanese consumers who are spending more time at home due to COVID-19." He added, "To respond to this demand, I want to continuously consult with Korean companies about remakes and co-productions."

KOCCA also announced the '3-Stage Roadmap for Supporting Non-Face-to-Face Overseas Expansion of K-Content' to respond to the COVID-19 era on the same day.

In the first stage, KOCCA plans to support Korean companies' participation in overseas markets that have shifted online, such as 'DISCOP Africa,' and arrange regular export consultations with local buyers by utilizing overseas business centers.

In the second stage, KOCCA will hold the 'K-Content Expo,' originally scheduled to be held this year in Thailand, Indonesia, and Russia, online, expanding the target regions to overcome the limitations of previous events that focused on the markets of the host regions.

In the third stage, KOCCA plans to add functions to its own content export marketing platform, 'WelCon,' enabling online exhibitions, marketing, consultations, investment attraction, and conferences.

Kim Young-jun, President of KOCCA, said, "We will accelerate changes in the methods of overseas expansion support projects to minimize industry damage caused by COVID-19 and turn this crisis into an opportunity." He also stated, "We will consider online transformation not only for B2B but also for B2C events to lead a new Korean Wave that drives the growth of related industries through Hallyu content."

This content was produced with the assistance of AI translation services.