Timon, Most Searched 'Mask' in First Half of Year... 'Jeju Air Tickets' Spotlighted in June

10 out of the top 20 are related to masks, KF94, and similar products

[Asia Economy Reporter Kim Cheol-hyun] TMON (CEO Lee Jin-won) announced on the 30th that an analysis of customers' shopping keywords in the first half of this year showed that 'mask' accounted for 79% of the search volume among the top 20 keywords. Also, since June, keywords like 'Jeju airline tickets' have risen to the top of searches, indicating increased interest in seasonal products.

According to TMON, the most searched product keyword by consumers in the first half of this year was 'mask.' Among the top 20 keywords during this period, 10 were related to masks and KF94 products. Last year, only one mask-related keyword appeared in the top 20, and the most searched keyword was 'Jeju-do airline tickets,' showing a difference from this year's consumer search trends.

In particular, when examining consumer search proportions based on the number of searches for the top 20 keywords, masks accounted for a total of 79%, which was more than three times higher than the search volume for travel-related keywords such as 'Jeju-do airline tickets,' which were the most searched last year. Looking at the monthly proportions, in February, when the novel coronavirus infection (COVID-19) issue emerged, the search proportion for masks rose to as high as 96%. From May, as mask supply stabilized, the search proportion decreased to around 50%.

Along with masks, the keyword that received high interest was 'Nintendo Switch,' which entered the top 10 for the first time in March as indoor activities increased and even reached the number one search keyword in April. Keywords related to daily necessities such as bottled water, ramen, and instant rice also entered the top ranks. Recently, keywords like Jeju-do airline tickets and One Piece have entered the top ranks, increasing interest in seasonal products. Accordingly, TMON is conducting a 'Summer Break Promotion' throughout July to help customers prepare for summer vacations without worry.

Lee Jin-won, CEO of TMON, said, "We are striving to secure products and strengthen price competitiveness so that customers can search for essential daily products and purchase them at special prices through TMON," adding, "We will continue to introduce products with prices and benefits that cannot be found on any other channel through time commerce."

This content was produced with the assistance of AI translation services.