Volvo Cars Korea Opens 'Made by Sweden' Brand Pop-up Store

[Asia Economy Reporter Kiho Sung] Volvo Cars Korea announced on the 30th that it will open 'MADE BY SWEDEN' brand pop-up stores at Starfield City Bucheon and Starfield Hanam to diversify consumer touchpoints.

Now in its fourth year, the 'MADE BY SWEDEN' pop-up store is an event designed to allow customers to experience the value of the Swedish premium lifestyle presented by Volvo Cars. It operates by visiting the daily lives of potential customers through shopping malls and outlets located in key areas.

Among the pop-up stores opening this time, the Starfield City Bucheon location will display the XC40 and S60. Additionally, at Starfield Hanam, the company’s flagship SUV, the XC90, will be exhibited with a plug-in hybrid charging demonstration concept. All pop-up stores will also feature Volvo’s lifestyle collection, which includes natural leather materials and emotional quality products.

Meanwhile, a prize event worth noting will be held through a drawing, offering ▲S60 1-night 2-day test drive voucher (1 person), ▲Dyson Supersonic (1 person), ▲AirPods Pro (2 people), ▲Volvo Lifestyle Collection laptop sleeves (3 people), and ▲Volvo Cars KakaoTalk emoticons (for all participants). Furthermore, everyone who visits the pop-up store and then visits a nearby Volvo Cars showroom to verify their visit will receive an additional Starbucks gift card.

This content was produced with the assistance of AI translation services.