Kyochon Chicken Launches '1.5 Chicken Set' Featuring Kyochon, Red, and Honey Varieties Together
[Asia Economy Reporter Choi Saeng-hye] Kyochon F&B announced on the 30th that it will launch the ‘Kyochon Signature Set,’ allowing customers to enjoy three signature menu items at once.
The Kyochon Signature Set consists of 1.5 chickens, including Kyochon Banban Original and Kyochon Honey Boneless (S). It features Kyochon’s representative menu lines: the Kyochon (Soy Sauce) Series, Red Series, and Honey Series, allowing customers to taste all of them in one set.
The Kyochon Series with garlic soy sauce has been a bestseller since the company’s founding. The savory flavor of the sauce, made from domestic whole garlic and fermented soy sauce, continues to captivate customers’ palates even after several years. The spicy Red Series has a loyal fan base. Instead of artificial capsaicin, the sauce is made by juicing domestic Cheongyang red chili peppers, earning a reputation among enthusiasts for its “deliciously spicy taste.”
The Honey Series uses domestic acacia honey instead of farmed honey, delivering a savory-sweet flavor known as “sweet and salty,” which has won over customers’ taste buds. Since its launch in 2010, sales have steadily increased, making it the highest-selling product at Kyochon Chicken.
Through this Signature Set, Kyochon aims to reintroduce the taste and quality of its representative menu items to customers and target consumers who want to enjoy a variety of flavors.
A Kyochon representative said, “It is no exaggeration to say that Kyochon’s growth has been driven by the strong product quality of the three signature menu items. This set menu will be a great opportunity to experience Kyochon’s iconic dishes all at once.”
Meanwhile, Kyochon will start a wedge potato giveaway event alongside the launch of the Signature Set. From the release date on the 30th, customers who order the Kyochon Signature Set will receive a side of wedge potatoes for free. The event will continue until the giveaway stock is depleted.
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Additionally, until the 31st of next month, customers who order the Signature Set through the Kyochon ordering app will be entered into a drawing where a total of 333 winners will receive prizes such as LG Styler, LG Air Purifier, LG CineBeam, and Dream Exchange Vouchers (mobile product exchange vouchers).
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