Seven Eleven Launches Ready-to-Eat Meal Series to Support Korean Pork Farmers Facing COVID-19 Challenges

[Asia Economy Reporter Seungjin Lee] Seven Eleven announced on the 30th that it has partnered with the Korean Pork Producers Association to launch a series of convenient meals using domestic pork, Han-don.

The Han-don convenient meal series is made with carefully raised domestic pork from Korea, offering products that consumers can enjoy with greater confidence. The series consists of three items: ‘Han-don Green Onion Grilled Lunchbox (4,500 KRW)’, ‘Han-don Classic Hot Dog (2,000 KRW)’, and ‘Han-don Bulgogi Bibimbap Gimbap (2,300 KRW)’.

The ‘Han-don Green Onion Grilled Lunchbox’ features Han-don pork marinated in a sweet and savory sauce, stir-fried to bring out a rich charcoal flavor. It is served with grilled green onions and shiitake mushrooms as the main side dishes. Additionally, it includes stir-fried anchovies with chili peppers, spicy fried fish cakes, fried seaweed rolls, and pickled radish, allowing customers to enjoy a variety of dishes in one meal.

The ‘Han-don Classic Hot Dog’ is made by placing a Han-don pork sausage, pickles, onions, and cheddar cheese inside soft and chewy bread, finished with a drizzle of sweet honey mustard sauce. The ‘Han-don Bulgogi Bibimbap Gimbap’ is generously filled with Han-don bulgogi, burdock root, carrots, and pickled radish mixed with rice seasoned in a sweet soy sauce.

Notably, the ‘Han-don Green Onion Grilled Lunchbox’ and ‘Han-don Classic Hot Dog’ use nutritious Han-don hind leg meat as part of a good consumption campaign. Due to the COVID-19 pandemic, school meal services were suspended and dining out decreased, causing low-fat cuts to accumulate in inventory and farmers to face difficulties. The ‘Han-don Bulgogi Bibimbap Gimbap’ uses the front leg meat, which is a low-fat, high-protein cut.

Furthermore, the packaging includes the phrase “Supporting Our Han-don Farmers” to convey a message of encouragement and support for Han-don farmers struggling due to COVID-19.

Meanwhile, as part of its local farm support project, Seven Eleven is holding a ‘Local Agricultural Products Special Exhibition’ through its mobile app (Seven App), sequentially featuring Yeongcheon peeled garlic and Muan fresh onions to support farmers affected by COVID-19 and actively introduce excellent local agricultural products to consumers.

Kim Ha-young, MD of the Seven Eleven Food Team, said, “We launched this product in collaboration with the Han-don brand to help livestock farmers facing difficulties due to COVID-19 and to provide consumers with high-quality products. We will continue to introduce products using excellent raw materials to promote mutual growth with local farms.”

This content was produced with the assistance of AI translation services.