The Neonadeuli Challenge Connecting You and Me, GoGoGo!!

Jeonnam Provincial Police Agency building exterior

Jeonnam Provincial Police Agency building exterior

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[Asia Economy Honam Reporting Headquarters Reporter Kim Chunsu] The Jeonnam Provincial Police Agency has been implementing the ‘Neonaduri Challenge’ since May as part of its school violence prevention activities.


According to the Jeonnam Provincial Police Agency on the 28th, due to the unprecedented COVID-19 situation this year, the start of the school term was postponed five times, resulting in more juvenile delinquency issues than school violence.


Amid this, with the first in-person classes beginning on May 20, the previously quiet school violence resurfaced. In particular, cyber sexual violence targeting students has become a serious social problem.


In response, the Jeonnam police, while considering non-face-to-face activities that could encourage voluntary participation and interest among youth, launched the ‘Neonaduri Challenge’ at the end of May.


‘Neonaduri’ is a pure Korean word meaning a relationship where ‘you’ and ‘I’ call each other and interact openly and without barriers.


The ‘Neonaduri Challenge,’ which adds a format where youths who complete a mission nominate the next youths to carry out the following mission, is the nation’s first youth-led school violence prevention activity in a challenge format. It covers school violence including physical violence, cyber violence, cyber sexual violence, and school violence prevention methods.


The Jeonnam police also produced and distributed videos of the ‘Neonaduri Challenge.’ Over 100 youths from 22 cities and counties voluntarily participated, expressing their thoughts on school violence through various forms of expression in the videos.


They expressed school violence through words and actions, and sometimes highlighted their schools’ characteristics by expressing school violence through traditional Korean music performances and Ssireum (Korean wrestling).


So far, three videos including the intro have been completed for the Neonaduri Challenge, and the cyber sexual violence segment is currently in production.



The produced videos have been posted on the Jeonnam Police Agency’s Facebook page, and the final version is expected to be released in early July. The completed video will be distributed to 877 elementary, middle, and high schools across Jeonnam with the cooperation of the provincial education office to be used as educational material for school violence prevention.


This content was produced with the assistance of AI translation services.

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