Woori Financial Group Hosts 'Winicon Companion Sale' to Support Innovative Growth Companies

[Asia Economy Reporter Kim Hyo-jin] Woori Financial Group announced on the 28th that it will hold the 'Wenicon Companion Sale' to support innovative growth companies struggling with sales decline and securing sales channels due to the prolonged COVID-19 pandemic, and to revitalize the domestic market.

'Wenicon' is a compound word combining 'We,' meaning us, and 'Unicorn,' referring to unlisted startups valued at over 1 trillion KRW. It refers to innovative growth companies that Woori Financial is investing in, supporting, and nurturing to grow into unicorn companies representing the future of Korea.

The 'Wenicon Companion Sale' will be held for about two weeks until the 12th of next month, in line with the Korean-style non-face-to-face sales event 'Korea Companion Sale.'

Many innovative growth companies invested in by Woori Bank, possessing eco-friendly materials, distribution structure innovation, and advanced AI technologies, are participating in this event. A variety of products, ranging from easy-to-cook meal kits, meat and seafood, to daily necessities, will be introduced and sold to consumers.

Through 'Wibee Market,' an open-market type shopping mall operated by Woori Card, the event will promote innovative growth company products to consumers and support purchases. Additionally, an internal campaign will be conducted to encourage voluntary purchases by group employees.

A Woori Financial Group official said, "Innovative growth companies are leaders who will drive Korea's future competitiveness through innovative services that change the world," adding, "Going forward, Woori Financial Group will continue to play a catalyst role in helping innovative growth companies grow into unicorn companies."

Since last year, Woori Financial Group has launched the Innovative Finance Promotion Committee and established four task forces in credit support, credit system improvement, investment support, and fintech support to promote various support measures for innovative growth companies.

To overcome the COVID-19 crisis, in April, Woori Comprehensive Financial Services utilized an online funding platform it operates to conduct crowdfunding to support COVID-19 victims, and is also carrying out various untact (non-face-to-face) social contribution projects.

This content was produced with the assistance of AI translation services.