Boram Sangjo, Awarded 1st Place in 2020 Customer Satisfaction Excellent Brand Awards

Creating Differentiated Brand Value through Customer-Centric, Expert Knowledge, and Adaptive Management

[Asia Economy Reporter Kim Heeyoon] Boram Sangjo announced on the 25th that it won first place in the funeral service category for two consecutive years at the 2020 Customer Satisfaction Excellent Brand Awards.

Boram Sangjo, the only funeral company to receive the grand prize, has made efforts to enhance differentiated brand value through management policies such as customer-centered management, expert knowledge management, and change response management. Boram Sangjo has strived to expand the actual benefits for customers through the establishment of a proper funeral culture. While being the first in Korea to introduce a systematic funeral service such as implementing a fixed price system, it also maintains marketing services without bundled products like electronic devices and massage chairs to prevent customer damage.

Choi Cheolhong, Chairman of Boram Sangjo Group, said, “We believe that the efforts to develop service quality competitiveness together with customers have increased the brand value,” and added, “We will continue to strive to become a brand trusted and loved based on tradition.”

This content was produced with the assistance of AI translation services.