Bohae Brewery Launches 'Pink' Box Ipsaeju, Symbolizing Song Ga-in Merchandise

[Asia Economy Honam Reporting Headquarters, Reporter Park Seon-gang] Bohae Brewery (CEO Lim Ji-seon) announced on the 25th that it has released a limited edition pink product symbolizing Song Ga-in and the Song Ga-in fan club.

In a situation where paper boxes distributed in marts and other places were mostly in achromatic colors such as white, attention is focused on what effect the pink box will have.

Bohae Brewery has newly changed the packaging box for home use of Ipsaeju ahead of the summer season. The design features Song Ga-in, symbolized by a pink background, brightly smiling while wearing cool white clothes suitable for summer. This product has currently been supplied to some marts and is expected to be gradually available.

Bohae selected Song Ga-in as the model for Ipsaeju in December last year. Since then, sales volume increased by about 20% compared to the same period last year during January, and Song Ga-in goods such as posters and pens enjoyed great popularity.

Park Chan-seung, head of the PR team, said, “Due to COVID-19, many companies including Bohae Brewery have experienced difficulties with declining sales,” and added, “We hope the pink box Ipsaeju will bring a small joy not only to fans who like Song Ga-in but also to those going through tough times because of COVID-19.”

This content was produced with the assistance of AI translation services.