Hyundai Wia Launches 33 New Cost-Effective Machine Tool Models

[Asia Economy Reporter Suyeon Woo] Hyundai Wia has launched 33 new machine tool products to boldly overcome the stagnated machine tool market caused by the COVID-19 pandemic.

On the 24th, Hyundai Wia announced the opening of a 'cyber exhibition hall' on its machine tool website and the release of a total of 33 new machine tool products, including the small horizontal lathe SE2200 series and the machining center KF series. The strategy is to maintain its No. 1 position in the domestic market with new products that significantly enhance performance such as precision and rigidity while offering economical prices. Considering the difficulty of face-to-face marketing activities due to COVID-19, the new products were unveiled for the first time in Korea through the cyber exhibition hall.

The most representative product among the newly released items is the small horizontal lathe SE2200 series. It is an upgraded version of the existing entry-level lathe SE2000, with performance raised to the level of the premium lathe L160 and 230 series. The design of the bed and spindle (the rotating part that performs machining), which are the basics of machine tools, has been strengthened to greatly improve machining performance. Through the SE2200 series, which offers the precision of premium models at a reasonable price, Hyundai Wia plans to significantly boost sales in the general-purpose lathe market.

Hyundai Wia has configured the SE2200 series with chucks (devices that hold the workpiece) ranging from 6 to 10 inches, which are most commonly used in the domestic manufacturing market. Additionally, the lineup includes a total of 19 models, from high-function models equipped with rotary tools, sub spindles, and spindle feed axes, to satisfy diverse customer demands.

Hyundai Wia Machine Tool Cyber Battlefield

Hyundai Wia is also aiming to recover sales in the machining center market with the new KF-II series. Among them, the KF-II series stands out for significantly improving the performance of the spindle and feed axes. The spindle reduces vibration generated during metal machining by more than twice compared to previous models through advanced structural analysis, and the feed axes have increased rigidity by over 50%, greatly enhancing precision and durability. In addition, the front-type lathe LF2600 II series, which enhances performance and convenience, and the vertical machining center KF-2SP series, which doubles productivity by applying two spindles, were also released.

Hyundai Wia applied FAUNC's latest controller to all the newly launched machine tools. Various convenience features such as a 15-inch touch monitor and interactive software called 'Smart Guide i' are provided as standard. In particular, the KF-II series offers features that were previously expensive options, such as the machining condition selector (HW-MCS) and active feed controller (HW-AFC), as standard, enabling users to machine high-quality products in a convenient environment.

To expand sales of the new products, Hyundai Wia will introduce targeted SNS marketing. Customers will be classified by industry, and machine tool SNS content optimized for each industry will be sent to conduct customized marketing. The plan is to continuously release new products that meet customer needs and improve 'value for money' to expand machine tool sales.

A Hyundai Wia official said, "We will introduce machine tools that can 100% satisfy customer demands through continuous research and development," and added, "We will also continuously explore new customer communication channels to further strengthen Hyundai Wia's position in the domestic and international machine tool markets."

This content was produced with the assistance of AI translation services.