Pigeon Selects 'Youngtak' as Advertising Model
[Asia Economy Reporter Yujin Cho] Comprehensive household goods specialist Pigeon (CEO Juyoun Lee) announced on the 24th that it has selected Youngtak as its new advertising model.
Pigeon plans to use Youngtak as the model for its ‘Pigeon’ and ‘Acts’ brands and aggressively carry out an integrated online and offline marketing campaign featuring Youngtak.
A Pigeon representative stated, "We took note of an interview where Youngtak said he prefers using ‘Pigeon’ instead of perfume, and judged that his diligence and versatile charm with a human touch are suitable to highlight Pigeon's unique strengths."
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Pigeon plans to leverage Youngtak’s positive image, who has consistently worked hard toward his dream of becoming a singer since his debut, to emphasize how the company has innovated customers’ lifestyle culture itself beyond the simple utility of products, following its quality-first product philosophy for 42 years since its establishment.
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