Caught Both Price and Taste... Dongwon Home Food Launches Cafe Brand 'Sandpresso Specialty'

[Asia Economy Reporter Choi Saeng-hye] Dongwon Home Food announced on the 23rd that it has launched a cafe brand called ‘Sandpresso Specialty,’ where customers can enjoy specialty coffee at a reasonable price.

Sandpresso Specialty is a cafe brand where you can enjoy coffee made from carefully selected specialty beans at an affordable price. The 600ml large-sized Americano costs only 2,000 won, and the differentiated strength is that the coffee is made from specialty beans, not regular beans, at this price.

Specialty beans refer to the top 7% of beans worldwide that have passed the strict evaluation of the Specialty Coffee Association (SCA). Sandpresso Specialty showcases the original taste of coffee using premium beans from countries around the world such as Brazil, Guatemala, and Ethiopia. Even with the same coffee, customers can choose and enjoy beans with a bitter and heavy taste or beans with acidity according to their preference.

Along with various coffees, Sandpresso Specialty also offers premium salad menus made with pesticide-free hydroponic lettuce called ‘Cheongmichae,’ as well as large sandwiches made with ricotta cheese, seasonal fruits, and eggs.

Based on the strength of using premium ingredients, Sandpresso Specialty has entered the mid-to-low price coffee market. Despite the dining franchise recession caused by the COVID-19 pandemic, it received great responses from MZ generation consumers, with cumulative coffee sales exceeding 20,000 cups during the four-month pilot operation period.

The first Sandpresso Specialty store was opened in front of the main gate of Hongik University in Mapo-gu, Seoul, a place with heavy foot traffic. To commemorate the launch of Sandpresso Specialty, Dongwon Home Food will hold an event from the 24th to the 25th, offering free Americanos to the first 100 customers each day from 11 a.m. to 1 p.m.

A Dongwon Home Food official said, “As the number of consumers looking for affordable yet delicious coffee increases, we launched Sandpresso Specialty to reflect this demand. Along with the salad specialty cafe ‘Crispy Fresh,’ launched in May, we will lead the coffee and salad markets with a two-track strategy.”

This content was produced with the assistance of AI translation services.